For beauty columnist Kristen Noel Crawley, a trip to Tokyo kickstarted a love affair with lip masks. (What’s not to love about a fresh kissable pout). After discovering there were no natural options, Kristen decided to make her own. Two years and countless trails later, KNC Beauty introduces the world’s best (and first) all-natural, collagen-infused lip masks. Making the world a better place one irresistible pair of plump lips at a time.